strategy / 44 posts found

3 Lies Women with a Message (aka Entrepreneurs) Tell Themselves

by Africa
Sometimes it is easy to tell when someone is lying to you. It could be how they shift their body, or their voice cracks, or a general nervousness about them. You get to take in the whole picture, not just what they are saying to you. But, it is a little different when it comes to the lies we tell ourselves, especially as women with a message. Is it due to nature, nurture, or society? Who knows! It’s just important to recognize them for what they are — lies, and then do something constructive about it.

Listen to Who You Serve

by Africa
Have you come up with a new biz idea or concept for your current biz, and then shared it with your peers, friends, and family? How well was it received? Did you get a lot of advice that was well meaning, but perhaps not on point? Well, that's what happened to the little bear in this story. He was checking in with everyone before seeking advice from his ideal client.

What to Do When You Feel Stuck or Overwhelmed in Your Biz

by Africa
Have you been stuck on something when you are in creation mode for your biz? Things like picking a graphic, deciding on a color or even a font, and then you don't move forward on everything else that needs to get done?

I'm definitely guilty of this!

In this quick scope, I relay some advice I gave to a client who was going through this as she was launching a new part of her business. I think I may have said this as much for her, as I did for me :D

What to Do When Someone Unsubscribes from Your List

by Africa
Do you find yourself getting a little emotional when someone unsubscribes from your list, unlikes your fanpage, or in some way checks out of your tribe? I know it can really push my buttons!

I use to get a lot like my client that I prompted me to make this video. Now I look at the whole unsubscribe thing differently.

In this video, I go over what you may think is going on, what likely is going on, and when to determine if the unsubscribe is actually an issue.

Tech30 | Video Equipment and Sharing 101

by Africa
In this episode of Tech30, Africa answered questions on all things video: equipment (lighting, audio, cameras, and more) and how to do live broadcasts.