Africa Archield

About Africa Archield

Africa Archield is the creator of the Soulful Reset System which brings life and business back into flow before or after burnout so that loving life while scaling a business is easy and joyful.

Africa taught in higher education for over 20 years and spent over 10 years in the finance industry. Along the way she received a few post-graduate degrees and certifications.

Her journey began in 2006 when she was consulting a business owner. The business owner asked Africa to coach her and her husband. That meeting was divinely destined as that client provided Africa with a name to what she had been doing her whole life - coaching.

Now, Africa gets to do what she loves every day as she guides socially and spiritually conscious business owners to having it all with the effervescent magic of flow.

That's Enough of Me Doing The Third Person Writing Professional ThingπŸ€¦β€β™€οΈ

I'd rather just talk to you like a normal human. Cool? Cool!

Let's start over πŸ˜‰

Hiya Lovebug!

Grab your fave drink, and let's have a chat.

What do you want to know?

Africa Archield

That's me having the time of my life with my little sister when she came to visit. I rarely drink alcohol, but I do love exploring new places. And when in Rome...

So let's see, I'm a native Texan that moved to the Santa Cruz mountains with my husband and two kids. Some people would call that crazy. My husband is one of those people. I call it life affirming. The mountains and the redwoods are definitely my spiritual home.

Oh...that isn't quite what you wanted to know? Gotcha!

You're wondering if hanging with me is worth your time. Totally makes sense.

Let me be perfectly honest. I'm not for everyone...and neither are you.

3 Reasons We're Not For Each Other

Buckle up buttercup! I've been around the block a few times as a coach and a client. Sometimes peeps have expectations of a coach that the coach cannot or will not meet. Not saying anything bad about either party. It is about boundaries and knowing what you do best.

So without further ado, here are the 3 reasons...

1️⃣ I can not do the work for you.

I'm not saying I'm not capable of doing your work. What I am saying is I refuse to do your work.


Because in the long run, if I do your work, I am of no service to you because you didn't get the transformation your came for.

Most peeps I work with want to make a huge impact. They know there is work required of them, not just in their business, but also, within themselves.

I use all the tools in my kit to help you make it easier and more efficient. That doesn't mean it will be no work at all.

The work in and of itself is transformative. It is part of what shapes you as you move toward your goals. It is the resilience you develop that will aid you when the next obstacle pops up. It is the confidence and satisfaction you feel when you've put in the work and reaped the reward.

Why would I take that away from you?

I'm not here to make you dependent on me. I'm here to guide you to be the LEADER of your life + business.

2️⃣ I can not help you get rich quick.

If I hear one more person say money comes easy when you do what you love, I will...wait, I've said that πŸ€¦β€β™€οΈ

In some ways, it is true. If you do what you love, it is easier to make money. You don't notice in the same way the amount of time and effort it takes because you're having fun.

One of two scenarios makes this whole lovefest a huge downer.

(1) You're doing what you love to make money because you need money fast.

Been there. Done that. Have the desperation sweat stains on my t-shirt.

It's difficult to come with clean receptive energy when you are in the midst of scarcity. It's a huge lift to silo your emotions and energy in order to make money. And, it puts a lot of pressure on what you love. What you love could very well turn into something you resent. No one wants to see that happen.

(2) You're doing what you love to make money but don't want to run a business.

There's a lot of conventional things you need to know to run a business. Many of my clients came to me when running their business by the seat of their pants was no longer working.

What do I mean?

You spend most of your day either delivering your service or looking for someone to buy your service. Delivering your service is fun. Looking for someone to buy your service isn't. The + a huge part of running the business so you can do the fun part of delivering the service.

I've found many peeps don't want to do marketing or sales. They also don't want to hire people. Nor do they want to develop policies and procedures. All parts of running the business.

And I get it. My peeps didn't start a business to get stuck in the slog of running a business. They started a business to share the expertise or gift.

If you find yourself in either of those scenarios AND don't want to change your mindset. I'm not your girl.

3️⃣ I can not help you if you don't know how to make money or have no experience.

As a Maximizer with Scorpio rising, I love taking something good and making it awesome using all the tools at my disposal, both conventional and spiritual.

So, my awesome can't happen if I don't have something to going well to work with.

Most peeps I work with already have a business that is doing well or they are an expert that is starting their own business in their field of expertise.

Working with rockstar peeps like that allows me to play to my strengths.

Can I help people who are just starting out or have no idea what they would like to do?

Of course! I have in the past. However, I didn't get them the best results because that wasn't where my magic was potent.

As I've matured in my business, I've decided to play where my magic is the most potent. And I think you should too.

Simply put, my unique superpowers and professional background will help you get out of overwhelm so you can work less while making more money and impact.

That's my jam. So if you don't have a business or are just starting, then my jam doesn't make sense to sample πŸ˜‰

Awesome! Looks Like I Didn't Run You OffπŸ₯³

Africa Archield

Here's what I can help you with, specifically

My main focus is to help you get out of overwhelm so you can enjoy your life while scaling your business revenues and impact.

I'm the creator of the Soulful Reset System.

It helps peeps whose businesses already doing well.

By doing well, I mean on paper they look great. In fact, to the rest of the world, these business owners look like rockstars!


In the midst of the hustle and bustle, they are falling apart. Everything is out of control. They are putting in tons of hours, yet the impact + time and money freedom aren't there. They are considering walking away from a successful business because it is not sustainable.

I focus on transforming their mindset into one of a visionary CEO while helping them with the internal and external infrastructure to scale their business for impact and income.

Africa Archield



Head over to my home page and check out some of my videos and musings. See if what I am saying rings true for you.

If it does, sign up for some of my free trainings. Maybe listen to a meditation.

If they help you, consider working with me.

That's it. No hard sales here.

Just a sincere thank you for reading this page.

Β© 2006 – 2023 Lovebug Consulting LLC, All Rights Reserved |

Legal Information

Β© 2006 – 2023 Lovebug Consulting LLC, All Rights Reserved | Legal Information